ENGIE Impact
2019 rebrand process and in-house work.
engieimpact.com
ENGIE Impact accelerates sustainability transformation for
growth and progress.
ENGIE Impact was officially launched on 23 October 2019, uniting ENGIE Insight, Ecova UK, Red Engineering and the Advisory and Advanced Analytics division of Tractebel under a common umbrella. ENGIE Impact will offer consulting and services for sustainability strategy development, execution and tracking to accelerate sustainability transformation for corporations, cities and governments around the world. View Full Press Release >
ENGIE Insight's marketing team spent the spring, summer, and fall of 2019 preparing for a momentous launch of a new brand with a global audience in October. Along with the Creative Design Team at ENGIE Insight, I helped to develop an entirely new brand identity to show ENGIE Impact's true colors to the world and coordinating production work to ensure the brand was ready to make an impact.
Bold and unapologetic, the new ENGIE Impact brand identity centers around light, aspirational photography that shows the blend of nature and civilization. Following in the footsteps of the corresponding ENGIE Group's new brand identity, ENGIE Impact also utilizes a Gradient as its secondary color, following the traditional ENGIE Cyan.
Selected Projects
Sales Materials
In addition to supporting the Marketing Department in the creation of social media assets, tradeshow deliverables, and other weekly projects, it was my responsibility to update all the pre-existing ENGIE Insight Sales Collateral to the new ENGIE Impact brand style.
The collection of almost 200 assets including eBooks, whitepapers, presentations, infographics, and more took almost 5 months to complete.
Social Media Assets
ENGIE Impact has a bold social media presence, despite being a B2B organization. Therefore, the Creative team endeavors to equip the Social Media director with all the assets she needed to promote ENGIE Impact's programs.
Creating GIFs, twitter banners, Insatram posts, and LinkedIn images was a common day to day occurrence for me.
Brand Assets
In the formation of the new ENGIE Impact Business Unit, the Marketing Team decided to develop a bold, bright, and aspirational brand identity focused on stunning photography.
It was my responsibility to source, purchase, treat, and export 100+ brand images, ensuring proper production for both web and print use.
Additionally, along with my Creative Director, I developed the new ENGIE Impact Brand styles and guidelines which can now be utilized by the entire ENGIE Impact team globally.
Paneled Tradeshow Booth Design for UK Branch of ENGIE Impact
Design sample of whitepaper for ENGIE Impact
Design sample of social media assets for ENGIE Impact
Combination of template creation for other users and unique custom design assets
Sample Brand Images
Custom curated and edited brand images to match brand look and feel while upholding brand values and promoting brand identity.
